It’s all very well knowing what you’re going for, knowing which goals you’re going to achieve and when, but why? I think this is the ultimate question to ask in order to reinforce your passions and ambitions and even give you that extra drive, for if you know why you want something, I believe that you’ll have that extra motivation to go and get it.
In reality, goals are facts, they tell us what we’re after and how we’re going to get there. That could be £10,000 net-worth within 3 months or running 10km in one month from now. Don’t get me wrong, I still think this is a good practice as it gives you something to measure and more clarity in your mind which will inevitably lead to success (that’s if you stick it out), but I think there’s more. How often do you ask why you’re doing something, why you want that extra £10,000 net-worth or whatever? I think that’s one of the most important questions you can ask yourself.
Facts Tell, Emotions Sell
Like I said, goals are facts, they tell us what is happening, when it’s going to happen and by what day. Now that tells an okay story, but it doesn’t sell the story, for that – you’ve got to get a hold of emotions, and in order to do that – you need to ask why. Goal-setting by itself won’t take hold of your emotions, for that you need to add the power of why.
Every time I set a new goal I follow the usual ritual of extensive planning as you do, but then I do something extra – I connect with my emotions and ask myself why I want to achieve it, what purpose does it serve? I actually then take it one step further and describe who I must become in order to attain that goal, the skills I must learn and the disciplines I must stay true to.
By asking myself why, I add reason to my passions, I attach that goal to my emotions – and that’s powerful. Let me give you an example:
A woman wishes to save up £30,000 just for the sake of it, she has no particular reason. My best guess is that it could be a slow road with not much progress, that’s if she gets there at all. She’ll likely spend a lot of it as there’s no real need to save it, I’d say it’s wasted. But then she does something spectacular – she adds some why power. She now wants to save up that same sum of money, but this time it’s to send her daughter to a wonderful school. Do you think there will be slow progress? Likely not, I don’t think she’d even spend a penny when it’s her daughters’ education on the line. That extra power of why made all the difference.
Now you don’t have to be a mother with a daughter to take advantage of this (heck, I’m not), but I hope you can see how it works. Why power is strong, it can make people do miraculous things, and it could help you make quantum leaps with your goals. So go on, add some why!
Do you ask yourself why? I know it’s given me some serious boosts in ambition and motivation when I know why I’m doing something, share your story!